Madewell

Art Direction

During my tenure at Madewell, I art directed editorial still life photography in order to create images that are both aesthetically pleasing and informative, and that effectively communicate the unique selling points of Madewell’s products to its consumers. I worked closely with the studio photographer and stylist to ensure that lighting and composition are visually beautiful, and that the final images accurately represent the product and its features. Lastly, I was able to successfully achieve such beautiful imagery by keeping the styling to a minimum (but staying true to Madewell’s effortlessly cool aesthetic) and using a neutral background allowing for the product and it’s features to be the main focus in every shot.