Projects
Peacock Alley
WEbsite Design, UX/UI
Since 1973, family-run company, Peacock Alley, continues to elevate the every day with beautifully made, classically designed and sumptuously soft bed and bath linens. I worked withe the Peacock Alley team in redesigning their consumer facing website, in addition to their B2C facing website for partners and designers.
Daily Drills
WEbsite Design, UX/UI
Founders Maryralph Lawson + Kennedy Crichlow launched Daily Drills with one clear vision in mind - create high-quality and fashion-forward pieces that inspire playfulness and endless styling possibilities. From day to night, Daily Drills is with you every step of the way. Just two years in, their product drops sell out in minutes and are adored by their quickly growing social community. Here’s to making getting dressed fun !!! Within six months, their business and product line grew exponentially and Daily Drills needed a website facelift. I worked closely with them to design a new website that highlighted their editorial side and quickly growing product assortment.
Madewell
Digital Design, Web Design and Art Direction
During my tenure at Madewell, I wore many hats. I designed, tested, and implemented bi-monthly publishings of Madewell’s consumer e-commerce website for desktop and mobile, and in-store digital experiences. I Amplified customer data and feedback onto a wide range of user-focused solutions that incorporated all the elements of a great user experience while conforming to style guidelines. I drove the conceptualization and execution of all digital creative branding for promotional email and social campaigns that resulted in an average return of $1.5 million per day. Lastly, I art directed and guided editorial still life photo shoots that were used across Madewell’s website, email, and social channels.
Gorgie
WEbsite Design, UX/UI
Gorgie, is a new better-for-you energy drink, created and built by community. Created by Michelle Cordeiro Grant, the former Founder & CEO of Lively, to cater to the needs of those who are looking for a healthier alternative to traditional energy drinks, with the aim of filling the void of female voices in the booming energy drink space. I worked with the Gorgie team to create and develop their new website and visual identity for launch, focusing on the younger woman and social conscious consumer.