Madewell

2021 Holiday Branding

The 2021 holiday branding campaign was an entirely bespoke creative direction, led myself. Departing from the traditional holiday colors and symbols, I was drawn to the act of gifting and the use of ribbondry. I created a custom typeface inspired by these ribbons and sequentially tailored a color palate that was festive, but not truly Christmas-y with the usage of a bright orange hue. The design incorporated fun elements such as confetti and playful typography, creating a light-hearted and joyful atmosphere and allowing the brand to capture the festive spirit of the season. Overall, the campaign successfully aimed to evoke a sense of excitement and celebration, making it the perfect fit for the holiday season.

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